A digital 3D signage system and its effect on customer behavior
2011 (English)In: The International Conference on 3D Imaging (IC3D), IEEE conference proceedings, 2011, 6584378Conference paper (Refereed)
The use of digital signs simplifies distribution. Importantly, it draws more attention than static signs. A way to increase attention is to add an experienced depth. The paper discusses possible alternatives for extending an existing digital signage system to display stereoscopic 3D contents, comparing a decentralized distribution solution and a centralized solution. A functional prototype system was implemented. A new 3D player was developed to render views from different formats. The implemented system was used to study customer behavior when exposed to digital stereoscopic 3D signage in a direct sales situation. The proportion of sales of selected products related to the total number of sold products varied approximately equally before and during tests. An interview study suggests that the sign did not interact with customer decisions: customers were lost at different stages in this series of steps, among others the sign placement.
Place, publisher, year, edition, pages
IEEE conference proceedings, 2011. 6584378
3D displays, signage, system integration, stereoscopic 3D content, distribution, customer evaluation.
Media Engineering Computer Systems Computer Engineering
IdentifiersURN: urn:nbn:se:miun:diva-15002DOI: 10.1109/IC3D.2011.6584378ScopusID: 2-s2.0-84883725090Local ID: STCISBN: 978-147991577-4OAI: oai:DiVA.org:miun-15002DiVA: diva2:460704
2011 International Conference on 3D Imaging, IC3D 2011; Liege; Belgium; 7 December 2011 through 8 December 2011
ProjectsDigital 3D SignageRealistic 3D in medical and media applications