Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
A digital 3D signage system and its effect on customer behavior
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (Realistic3D)ORCID iD: 0000-0003-3751-6089
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (Realistic3D)
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (Realistic3D)
2011 (English)In: The International Conference on 3D Imaging (IC3D), IEEE conference proceedings, 2011, 6584378Conference paper, Published paper (Refereed)
Abstract [en]

The use of digital signs simplifies distribution. Importantly, it draws more attention than static signs. A way to increase attention is to add an experienced depth. The paper discusses possible alternatives for extending an existing digital signage system to display stereoscopic 3D contents, comparing a decentralized distribution solution and a centralized solution. A functional prototype system was implemented. A new 3D player was developed to render views from different formats. The implemented system was used to study customer behavior when exposed to digital stereoscopic 3D signage in a direct sales situation. The proportion of sales of selected products related to the total number of sold products varied approximately equally before and during tests. An interview study suggests that the sign did not interact with customer decisions: customers were lost at different stages in this series of steps, among others the sign placement.

Place, publisher, year, edition, pages
IEEE conference proceedings, 2011. 6584378
Keyword [en]
3D displays, signage, system integration, stereoscopic 3D content, distribution, customer evaluation.
National Category
Media Engineering Computer Systems Computer Engineering
Identifiers
URN: urn:nbn:se:miun:diva-15002DOI: 10.1109/IC3D.2011.6584378Scopus ID: 2-s2.0-84883725090Local ID: STCISBN: 978-147991577-4 (print)OAI: oai:DiVA.org:miun-15002DiVA: diva2:460704
Conference
2011 International Conference on 3D Imaging, IC3D 2011; Liege; Belgium; 7 December 2011 through 8 December 2011
Projects
Digital 3D SignageRealistic 3D in medical and media applications
Available from: 2011-12-11 Created: 2011-12-01 Last updated: 2017-08-22Bibliographically approved

Open Access in DiVA

fulltext(819 kB)545 downloads
File information
File name FULLTEXT02.pdfFile size 819 kBChecksum SHA-512
72fdff4362f46dc08adc99c460ebd0ee16580102b1ca65300fdc2bc08f79b24875f480cdea51431846b76a5b44bfb332d9329a1a75be55089c9aa2eccac286a2
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Sjöström, MårtenOlsson, RogerDalin, Rolf
By organisation
Department of Information Technology and Media
Media EngineeringComputer SystemsComputer Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 545 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 917 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf