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Incorporating Social Media into Integrated Marketing Communications of an organization: The Case of Warid Telecom, Pakistan
University of Skövde, School of Technology and Society. (Marketing)
University of Skövde, School of Technology and Society. (Marketing)
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 88 p.
Keyword [en]
Social Media, Integrated Marketing Communications, User Generated Content, Warid, Telecom, Pakistan
National Category
Economics and Business
URN: urn:nbn:se:his:diva-5352OAI: diva2:458896
Subject / course
Business Administration
Educational program
Marketing - Master´s Programme
2011-08-29, 12:05
Available from: 2012-01-12 Created: 2011-11-24 Last updated: 2012-01-12Bibliographically approved

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Ghauri, Muhammad Taimoor KhanMaqsood, Muhammad Faraz
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