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Consequenses of design outsourcing on firm-level product strategy: A multiple case study within the furniture industry
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
2011 (English)In: 18th International Product Development Management Conference, "Innovate through design", Delft, June 6-7, 2011, 2011Conference paper (Refereed)
Abstract [en]

This paper aims to explore the sourcing strategies of companies when contracting external design resources, i.e. how and why companies select and manage their portfolio of external design resources. It also aims to explore how these sourcing strategies may be related to companies’ firm-level product strategy and their brand identity. The paper builds on interviews with managers from six Swedish furniture manufacturers. A tentative model for the relationship between the firms’ brand identities and their sourcing practices is presented and discussed.

Place, publisher, year, edition, pages
Keyword [en]
Design, marketing, designers, contracting
National Category
Business Administration
URN: urn:nbn:se:liu:diva-72198OAI: diva2:458203
International Product Development Management Conference
Available from: 2011-11-28 Created: 2011-11-22 Last updated: 2011-12-05Bibliographically approved

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Lindahl, Ingela
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Industrial Marketing and Industrial EconomicsThe Institute of Technology
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