Change search
ReferencesLink to record
Permanent link

Direct link
Family business women in media discourse: the business role and the mother role
Jönköping University, School of Education and Communication, HLK, Lifelong learning/Encell.ORCID iD: 0000-0002-4248-0634
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
2011 (English)In: Journal of Family Business Management, ISSN 2043-6238, Vol. 1, no 2, 154-173 p.Article in journal (Refereed) Published
Abstract [en]

Purpose - Writings in the media have the potential to influence our standpoint and, thereby, our actions. In this paper, the authors analyze how women in family business are represented in media to understand the frames set by this discourse in terms of women owning and leading family businesses. The aim of the paper is to explore how the counterposed roles of business person and mother are presented in media and what implications this might have for role enactment. Design/methodology/approach - The paper opted for an exploratory study of 308 articles about women in family business over a 15-year period. In the interpretative, qualitative analysis of media texts, the discursive construction of the mother role and the business role are explored. Findings - The paper provides empirical insights into how the mother role is taken for granted while the business role is approached as problematic in portrayals of women in family business. The authors discuss whether the media discourse reinforces traditional roles or stimulates role innovation. Practical implications - Understanding role as something separate from the individual provides a means to critically review expectations of women in business and how these expectations hinder business activities. Originality/value - The study examines data over a 15-year period in the Swedish media setting and describes changes in attitudes about women's roles in family business. Regarding the family business as an arena for performative acts provides a perspective that can highlight the intertwinement of the private and professional arenas in family business.

Place, publisher, year, edition, pages
UK: Emerald Group Publishing Limited , 2011. Vol. 1, no 2, 154-173 p.
Keyword [en]
Sweden, Family Business, Women, Media articles, Print media, Gender stereotypes, Discourse, Role
National Category
Business Administration
URN: urn:nbn:se:hj:diva-16748DOI: 10.1108/20436231111167228OAI: diva2:457656
Kvinnors Företagande
Available from: 2011-11-18 Created: 2011-11-18 Last updated: 2015-11-06Bibliographically approved

Open Access in DiVA

fulltext(239 kB)226 downloads
File information
File name FULLTEXT01.pdfFile size 239 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Bjursell, CeciliaBäckvall, Lisa
By organisation
HLK, Lifelong learning/EncellJIBS, EMM (Entrepreneurship, Marketing, Management)JIBS, Center for Family Enterprise and Ownership
In the same journal
Journal of Family Business Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 226 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 691 hits
ReferencesLink to record
Permanent link

Direct link