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Consumer Perception of Product Placement: The Relationship between Perceptions and Attitudes towards Movies and Placed claims
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
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Social Sciences
URN: urn:nbn:se:hj:diva-16720OAI: diva2:456551
Social and Behavioural Science, Law
Available from: 2011-12-15 Created: 2011-11-15 Last updated: 2011-12-15Bibliographically approved

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Consumer Perception of Product Placement(858 kB)678 downloads
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