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Consumer Perception of Product Placement: The Relationship between Perceptions and Attitudes towards Movies and Placed claims
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-16720OAI: oai:DiVA.org:hj-16720DiVA: diva2:456551
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-12-15 Created: 2011-11-15 Last updated: 2011-12-15Bibliographically approved

Open Access in DiVA