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What impact has a fast fashion strategy on fashion companies´ supply chain management?
Halmstad University, School of Business and Engineering (SET).
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study shows that the supply chain management of a company                                    using the fast fashion strategy is where the company combines their traditional supply chain with the modern demand driven Quick Response and Agile supply chain. In theory so far fast fashion is described only in terms of demand driven supply chain management however according to this research the fast fashion strategy is shown to be applied by fashion companies characterized by a mix of the traditional and modern demand driven supply chain.    

Place, publisher, year, edition, pages
2011.
Keyword [en]
Fast Fashion, Supply chain management, Traditional supply chain, Quick Response, Agile supply chain
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hh:diva-16570OAI: oai:DiVA.org:hh-16570DiVA: diva2:456484
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-11-15 Created: 2011-11-14 Last updated: 2011-11-15Bibliographically approved

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fulltext(576 kB)14862 downloads
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CiteExportLink to record
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Citation style
  • apa
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Language
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  • en-US
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Output format
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