Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Institutionalization of communication management in organizations – A theoretical framework
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (DEMICOM; CORE)
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (DEMICOM; CORE)ORCID iD: 0000-0001-6645-2980
2011 (English)In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 17, no 2, 209-227 p.Article in journal (Refereed) Published
Abstract [en]

Purpose – Development and expansion of the communication management function in organizations has lately been discussed in relation to the concept of institutionalization. Empirical evidence has illustrated that the role of communication executives and communication managers varies between organizations, and could also be subjected to change within an organization. In this paper, institutionalization of communication management is conceptualized as a process. A theoretical framework is developed, which integrates important factors that influence and regulate this process.

Design/Methodology – A literature review resulted in a number of factors potentially influencing the institutionalization process. These factors were attributed to three main theoretical areas and four different levels of analysis, using institutional theory as a guiding framework. The theoretical areas and analysis levels, were proposed to be mutually interdependent, and were compiled in a theoretical framework, illustrated in a model.

Findings – The theoretical framework includes three main areas: organizational structure, social capital, and perceptions of the profession; and four levels of analysis: the societal, the organizational field, the organizational and the individual levels.

Originality/Value – This paper contributes to the study of institutionalization of communication management in organizations by providing a theoretical framework, which can be used to further investigate the development of the communication function and the role of communication executives and communication managers in organizations. By conceptualizing institutionalization of communication management as a process – and exploring and defining important elements that influence and regulate this process, an important theoretical contribution to the field is made.

Place, publisher, year, edition, pages
2011. Vol. 17, no 2, 209-227 p.
Keyword [en]
Institutionalization, communication management, theoretical framework
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-14723DOI: 10.1108/13563281211220247Scopus ID: 2-s2.0-84986043636Local ID: DEMICOMOAI: oai:DiVA.org:miun-14723DiVA: diva2:456234
Available from: 2011-11-30 Created: 2011-11-14 Last updated: 2017-07-04Bibliographically approved
In thesis
1. Strategic Communication Found in Translation: Practices, Practitioners and Perceptions
Open this publication in new window or tab >>Strategic Communication Found in Translation: Practices, Practitioners and Perceptions
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This dissertation seeks to explore how institutional, organizational and individual factors influence the development of strategic communication. The dissertationillustrates how new institutional theory can be applied to address the development of strategic communication as a process that is produced on different interrelated institutional levels. It also shows that multiple levels need to be addressed in order to develop a more comprehensive understanding of strategic communication. Further, it describes how the development of strategic communication is restricted and enabled by societal and organizational discourse in processes that are not always controlled by communication professionals. The dissertation also explores howpopular ideas or successful recipes for strategic communication are spread between organizations in the same field, but are adjusted or translated in order to fit organizational preconditions. The results also highlighthow professionalism is understood differently by communication practitioners depending on the organizational sector they work in and how the institutional embeddedness of communication practitioners influences the ways in which practitioners commit to their occupation.Moreover, it suggests that the inhabited and perceived moral taint that is associated with communication practitioners shapes the professional discourse and hampers the development of a shared occupational identity. Finally, it is suggestedthat knowledge about the development of strategic communication can be found in the translations and local adaptions of new ideas and practices. Insights about the institutionalization of strategic communication might not only be found in realized structures and routines, but in micro changes that happen as the result of local circumstances.

Place, publisher, year, edition, pages
Sundsvall: Mittuniversitetet, 2016. 197 p.
Series
Mid Sweden University doctoral thesis, ISSN 1652-893X ; 251
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-28573 (URN)DEMICOM (Local ID)978-91-88025-81-4 (ISBN)DEMICOM (Archive number)DEMICOM (OAI)
Public defence
2016-09-09, M102, Sundsvall, 14:00 (English)
Supervisors
Note

Vid tidpunkten för disputationen var följande delarbeten opublicerade: delarbete 2 under utgivning, delarbete 3 under utgivning, delarbete 4 inskickat, delarbete 5 accepterat.

At the time of the doctoral defence the following papers were unpublished: paper 2 in press, paper 3 in press, paper 4 submitted, paper 5 accepted.

Available from: 2016-08-22 Created: 2016-08-22 Last updated: 2016-08-23Bibliographically approved

Open Access in DiVA

fulltext(406 kB)508 downloads
File information
File name FULLTEXT03.pdfFile size 406 kBChecksum SHA-512
b6cba19ebda221380fb56ff4bc7a5c32dae6c82cf330c2420436e39237ceb8abdaeea9781e4e500a1ea4a8ff7a01cb8d182dbf070deb8279868e65d5fde1eac7
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Grandien, ChristinaJohansson, Catrin
By organisation
Department of Information Technology and Media
In the same journal
Corporate Communications. An International Journal
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 524 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 1203 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf