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Games and Attitude change: Using the Multiple Identification Theory as a foundation for persuasive games
University of Skövde, School of Humanities and Informatics. (Serious Games)
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Persuasive attitude changing games are a growing genre and a powerful tool when wanting to reach out and affect the opinion and attitude of larger groups in society. But how well do persuasive games actually work and can they be improved further? This article studies persuasive computer games and comes up with the proposal of using the Multiple Identification Theory, an established model for attitude change as a foundation for designing persuasive games. By analyzing every step of the MIT and translating it into the field of digital games, key concepts have been identified and proposed as guidelines for future development of persuasive games. In addition an analysis of existing persuasive games have been made, with the aim to study how well they meet the criteria of the MIT and determinate whether they could have improved by using it or not. 

Place, publisher, year, edition, pages
2011. , 41 p.
Keyword [en]
Games, attitude change, serious games
National Category
Other Humanities not elsewhere specified
URN: urn:nbn:se:his:diva-5317OAI: diva2:447329
Subject / course
Computer Science
Educational program
Serious Games - Master's Programme
Humanities, Theology
Available from: 2011-10-21 Created: 2011-10-11 Last updated: 2011-10-21Bibliographically approved

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Silverpanda, Tim
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