Change search
ReferencesLink to record
Permanent link

Direct link
Rise of a Global Start-Up: A Study of the Internationalization Process of a Born Global Firm
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]


This study explores the internationalization pathway of the Born Global, The Company, when entering the Mexican market.


Companies have recently started realizing the importance of “being green” for their customers. Market demand shifts towards more natural and renewable materials that can prevent damage and enhance the well-being of individuals and societies.  Therefore, the market for biodegradable materials is growing and is full of possibilities. Today, many additives suppliers operate globally. Born Global firms stand out with their approach to the internationalization process. It is interesting to find out the uniqueness of the Born Global firm’s internationalization pathway, their motivation and behavior.


Qualitative data was collected through two in-depth semi-structured interviews with two top management team members of The Company behind the case study. Before the two main interviews, 4 pre-interviews took place, which helped the authors to become familiar with the environment and operations of the company.  This data was complemented with secondary data obtained though literature reviews.  


The authors were able to find several gaps in the Integrative Model of Small Firms Internationalization, by Bell et al. (2003). Firstly, they found that not all Born Global firms have a Home market to return to. Secondly, it was clear that the model was too rigid in its segmentation of types of Born Global firms. According to the research done by the authors, a firm can act as both an innovator and adopter, as a “Knowledge-intensive” and “Knowledge-based” firm, and can target both a niche and a mass market simultaneously.

Place, publisher, year, edition, pages
2011. , 63 p.
Keyword [en]
Internationalization Process, Born Global, Product Life Cycle
National Category
Business Administration
URN: urn:nbn:se:hj:diva-16232OAI: diva2:445277
Social and Behavioural Science, Law
Available from: 2011-10-03 Created: 2011-10-03 Last updated: 2011-10-03Bibliographically approved

Open Access in DiVA

fulltext(1065 kB)349 downloads
File information
File name FULLTEXT01.pdfFile size 1065 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Zolobova, JuliaBjörk, HelenaSysoeva, Anastasia
By organisation
JIBS, Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 349 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 388 hits
ReferencesLink to record
Permanent link

Direct link