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Apologia i offentligheten: En studie av Ola Lindholms retoriska försvar mot Expressens kokainanklagelser
Södertörn University College, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

On the 12:th of April 2011, the Swedish tabloid magazine Expressen publishes a story, claiming that Ola Lindholm, presenter of critically acclaimed TV-show “Wild Kids” has been suspected and apprehended on cocaine allegations. The serious allegation called for Ola Lindholm to defend himself against the allegations. His only public response was a blog-post where he claimed his innocence, albeit with some reservations.  

The purpose of this paper is to analyze Lindholm’s rhetorical defense. By applying Benoit’s theory of image restoration, the stasis theory and the rhetorical situation my goal is to find what strategies Lindholm’s defense consists of.  

The analyses showed that Lindholm used four different kinds of image restoration strategies. The most salient strategies consisted of bolstering and attacking the accuser. By applying a proposition analysis it was possible to find textual themes used to either undermine the tabloid Expressen's credibility or to mitigate his own actions.  

The results also point out that ethos and image restoration strategies are closely intertwined.     

Place, publisher, year, edition, pages
2011. , 25 p.
Keyword [en]
defensive discourse, apologia, face, image restoration, ethos, image recreation, apologetic discourse, rhetoric, rhetorical criticism, rhetorical discourse, stasis theory, rhetorical situation, William Benoit, Ware & Linkugel, Lloyd Bitzer, proposition analysis, McCroskey
Keyword [sv]
image-återskapande, retorik, statuslära, retorisk situation, propositionsanalys
National Category
URN: urn:nbn:se:sh:diva-11805OAI: diva2:444737
Subject / course
Humanities, Theology
Available from: 2011-10-03 Created: 2011-09-29 Last updated: 2011-10-03Bibliographically approved

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