Change search
ReferencesLink to record
Permanent link

Direct link
Sociala Medier inom B2B företag: En kvalitativ studie av sociala mediers påverkan på varumärket, kundrelationerna och marknadsföringen
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2011 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011.
Keyword [sv]
Sociala medier, B2B företag, varumärkeshantering, kundrelationer, marknadsföring online
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-47486OAI: oai:DiVA.org:umu-47486DiVA: diva2:442552
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-09-26 Created: 2011-09-21 Last updated: 2011-09-26Bibliographically approved

Open Access in DiVA

fulltext(1003 kB)943 downloads
File information
File name FULLTEXT01.pdfFile size 1003 kBChecksum SHA-512
81adbad688f2bd44bb5a1a609689c4fa340188e79b64f82ca73f77b3c1923ddc4fe7382bb0795927891d3766e5e7ffb5b5b0114878eeb0a3af8a6aa4e2d8dcca
Type fulltextMimetype application/pdf

By organisation
Umeå School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 943 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 600 hits
ReferencesLink to record
Permanent link

Direct link