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Sociala Medier inom B2B företag: En kvalitativ studie av sociala mediers påverkan på varumärket, kundrelationerna och marknadsföringen
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2011 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011.
Keyword [sv]
Sociala medier, B2B företag, varumärkeshantering, kundrelationer, marknadsföring online
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-47486OAI: oai:DiVA.org:umu-47486DiVA: diva2:442552
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-09-26 Created: 2011-09-21 Last updated: 2011-09-26Bibliographically approved

Open Access in DiVA

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