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CORPORATE INNOVATION MANAGEMENT STRATEGIES: A Comparative Analysis of Volvo CE, Scania R&D & ABB CRC
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose:

The study that has been conducted is a comparative one, where the group compared different innovation management strategies used by three different globally- known Swedish firms that are in the manufacturing industry. The study is aimed at describing, analyzing and making conclusions of the innovation strategies used during the process of product development in the chosen companies bycomparing their similarities and differences.

Method: The Study was carried out using a comparative study drawing on the qualitative data.

Conclusion:

Volvo CE and ABB CRC have similar strategies in internal idea generation because both firms have formalized systems, by using strong online data bases for idea sharing and evaluation. Volvo CE uses a pronounced forum called “Innovation Jams” for online idea sharing among Volvo Group employees whereas ABB CRC uses a strong data base called “ABB Inside” to evaluate ideas within the group. On the other hand, Scania R&D’s internal idea generation process is more informal as it is based on “person-to-person”. When it comes to external idea generation, Scania R&D has a more established strategy of using suppliers and customers for inspiration of ideas. However, ABB CRC generates inspirations from customers through its business centers, whereas Volvo CE has no customer system in place. But one thing that is common in all the three companies is that they are highly collaborating with universities for idea generation and human resource.

Place, publisher, year, edition, pages
2011. , 40 p.
Keyword [en]
Innovation, Corporate Innovation, Closed Innovation, Open Innovation and Idea Generation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-13030OAI: oai:DiVA.org:mdh-13030DiVA: diva2:441785
Subject / course
Business Administration
Presentation
2011-06-07, Mälardalen University Campus, Västerås, 10:45 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-10-12 Created: 2011-09-19 Last updated: 2011-10-12Bibliographically approved

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Bachelor Thesis - 2756(474 kB)485 downloads
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Citation style
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