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Viral Marketing: A Quantitative Study about how Viral Marketing affects the Consumers Buying Act
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 58 p.
Keyword [en]
Viral marketing, word of mouth, social medias, power of viral marketing, consumer behaviour process, consumer-buying act
Keyword [sv]
Viral marknadsföring, word of mouth, sociala medier, konsumentbeteende processen, konsumentköpbeteende
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-16192OAI: oai:DiVA.org:hh-16192DiVA: diva2:439957
Subject / course
Europe Economist
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-09-16 Created: 2011-09-09 Last updated: 2011-09-16Bibliographically approved

Open Access in DiVA

A Quantitative Study about how Viral Marketing affects the Consumers Buying Act(3666 kB)4967 downloads
File information
File name FULLTEXT01.pdfFile size 3666 kBChecksum SHA-512
8ac0037b425d31ea8112c81f602efa5a65049cf543628160c8511bc192dd348bf4128df60b5c46ee034d9cb79e1406db53b5c8b51508154811acc7e34d1fc09c
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
  • en-GB
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  • nn-NO
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  • Other locale
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Output format
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