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Attention Capture: Studying the Distracting effect of One´s Own Name
Umeå University, Faculty of Social Sciences, Department of Psychology.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examined the attention capturing effect by one’s own name using a

cross-modal oddball task. It was hypothesized that one’s own name would

yield more distraction than a familiar name and a random name. Twenty-one

participants (mean = 23.48 year) took part in the experiment. A standard

sound and three deviant sounds were used (own name, a familiar name and a

random name). The results revealed that the deviant sounds yielded longer

response times than the standard sound (all p's<.05), a familiar name yielded

longer response time than one's own name (p=.036), but, no difference in

response latencies between the random name and the other names were found.

It’s concluded that the own name may speed up responses due to arousal,

while the familiar name on the other hand act more distracting. Lack of power

can possibly explain some of the results, and a reaction time task may

disentangle possible differences not shown in this study.

Place, publisher, year, edition, pages
2011. , 14 p.
National Category
URN: urn:nbn:se:umu:diva-46607OAI: diva2:439395
Educational program
Kandidatprogrammet i kognitionsvetenskap
Available from: 2011-09-07 Created: 2011-09-07 Last updated: 2011-09-07Bibliographically approved

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