Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Ljud och musik i varumärkesbyggande
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis aim to explain which part sound and music possess as a branding tool. We consider this to be of relevance since there is very limited reseach conducted on the subject. . To fulfill the purpose of this thesis we have focused on three main issues. Our ambition is to describe this subject from a marketing perspective with the brand in focus. The interview respondents consists of marketing experts, sound branding advertisers and actors from the Swedish telecom business. For this thesis we conducted seven interviews with a qualitative approach to gain a deeper understanding and a broad picture for the studied topic. In the final chapter we present our conclusions of the study. Because of the thesis qualitative method it is difficult to present a complete picture, therefore, we would like to refer to the last chapter for further reading.

Place, publisher, year, edition, pages
2011. , 85 p.
Keyword [sv]
Brand, Sonic Branding, Sound Identity, Sonic Logo, Audio Branding, Sound, Music, Emotions
Identifiers
URN: urn:nbn:se:lnu:diva-13992OAI: oai:DiVA.org:lnu-13992DiVA: diva2:438604
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-09-05 Created: 2011-09-04 Last updated: 2011-09-05Bibliographically approved

Open Access in DiVA

Ljudochmusikivarumärkesbyggande(877 kB)773 downloads
File information
File name FULLTEXT01.pdfFile size 877 kBChecksum SHA-512
885cdf763f7d3d9a71bb79aeb1abb6e7b2d72a3311cdc41e2dea9baaa377181f536788840be45e5ddeec0624e3a7908348cd1a96645addf3fbea3daa90a918d1
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics

Search outside of DiVA

GoogleGoogle Scholar
Total: 773 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 169 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf