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Gerdau's Case Study: Investigation of a Brazilian Steel Maker reasons to acquire production in North America
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The internationalization process of emerging market multinationals (EMNCs) has been the focus of study of several studies on the recent decades. Importance was given as well to differentiate the patters of those from the multinationals coming from developed countries (MNCs). This study investigates specificities in the path of a Brazilian steel industry, Gerdau, into foreign production in developed countries, Canada and United States. By pointing out the different theories, the case of Gerdau can be better understood not only as an internationalization process, but as well as a company that could reach opportunities in a sector going through a problematic period by acquiring regional players, instead of using exports to reach those markets. Some authors states managerial capabilities being understood as second most important competitive advantage of Brazilian firms, loosing only to differentiated access of natural resources. In this study, we go through the understanding of how this capabilities played important role in a company outside of the natural resources business, supporting Gerdau's successful path.

Place, publisher, year, edition, pages
2011. , 33 p.
Keyword [en]
Emerging Markets, Internationalization, Entry-mode, Acquisitions, Brazil, Gerdau.
URN: urn:nbn:se:uu:diva-158141OAI: diva2:438099
Social and Behavioural Science, Law
Available from: 2011-09-01 Created: 2011-08-31 Last updated: 2011-09-01Bibliographically approved

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