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Gott ethos med ond verksamhet?: Hur Swedish Match etablerar ethos genom dygder
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsen behandlar Swedish Match, och undersöker om och i så fall hur företaget genom dygder etablerar ett gott ethos på sin hemsida, trots sin oetiska verksamhet. En topikanalys genomförs för att klargöra om, var och hur ethos etableras genom dygder. Resultatet visar att dygderna kommer till uttryck olika mycket under olika rubriker, vilket leder till en diskussion om företaget riktat sig till olika publiker under olika delar av hemsidan.

Place, publisher, year, edition, pages
2011. , 43 p.
Keyword [sv]
Retorik, identifikation, dygder, topikanalys, corporate identity, ethos, organisationsretorik
National Category
Other Humanities not elsewhere specified Specific Languages
Identifiers
URN: urn:nbn:se:oru:diva-16639OAI: oai:DiVA.org:oru-16639DiVA: diva2:437386
Subject / course
Retorik
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2013-04-15 Created: 2011-08-29 Last updated: 2017-10-17Bibliographically approved

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gott ethos med ond verksamhet_(598 kB)462 downloads
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Type fulltextMimetype application/pdf

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Runfors, OlaLundgren, Markus
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf