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Value Network Transformation By Digital Service Innovation In The Vehicle Industry
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0001-8060-5613
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab).ORCID iD: 0000-0001-9439-0764
2011 (English)In: Proceedings of the 15th Pacific Asia Conference on Information Systems | Pacific Asia Conference on Information Systems (PACIS), Association for Information Systems, 2011Conference paper, Published paper (Other academic)
Abstract [en]

This paper reports from preparations in an ongoing research study concerning how digital service innovation transforms value networks in the vehicle industry. The research study concerns digital services based on remote diagnostics systems. This digital service innovation in particular is of great importance since the vehicle industry has great potential to expand its business and found new and extended boundaries and relationships with other stakeholder in the networks they are attached to. Core challenges and opportunities for digital service innovation will lead us to the study of its influence on the business and innovation environment i.e. the value network. In this paper, we propose three propositions to study transformation from product oriented value networks to digital service oriented value networks.

Place, publisher, year, edition, pages
Association for Information Systems, 2011.
Keyword [en]
Value network, Digital Innovation, Digital service innovation, Remote diagnostics system
National Category
Information Science
Identifiers
URN: urn:nbn:se:hh:diva-15992ISBN: 978-1-86435-644-1 OAI: oai:DiVA.org:hh-15992DiVA: diva2:437071
Conference
15th Pacific Asia Conference on Information System, Queensland University of Technology (QUT), Brisbane, Australia, 7-11 July, 2011
Note

Paper 12

Available from: 2011-09-09 Created: 2011-08-26 Last updated: 2016-02-11Bibliographically approved
In thesis
1. Value Network Transformation: Digital Service Innovation in the Vehicle Industry
Open this publication in new window or tab >>Value Network Transformation: Digital Service Innovation in the Vehicle Industry
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Advancement in digital technology is rapidly changing the contemporary landscape of business and associated networks for manufacturing firms. Many traditional physical products are now being embedded with digital components, providing them digital capability to become digitized products. The digitization of physical products has become an important driver for digital service innovation within manufacturing industries. Such digital service innovation transforms value networks of manufacturing firms in various industries. While digitization of products and digital service innovation can be observed in many manufacturing industries, this thesis focuses on the transformation of value networks within the vehicle industry.

This thesis is a collection of papers and a cover paper. The thesis reports from a collaborative project in the vehicle industry. The project explored new digital services for vehicles based on remote diagnostics technology. The exploration and conceptualization of digital services is investigated in a collaborative manner with participants from the vehicle industry. The results reflect that there is a paradigm shift for manufacturing firms digitizing their products, and stretching the business scope from product to solution oriented business.

This thesis contributes to the existing literature on digital innovation with insights on the transformation of value networks in the vehicle industry. The research question addressed in this thesis is: How are value networks of manufacturing firms transformed by digital service innovation? To answer the question, this thesis conceptualizes how the value creating pattern of digitized products transforms value networks of manufacturing firms. A model is presented that reflects how the symbiotic value relationship between the digitized product and digital services transforms the roles, relationships and exchanges in the value networks of manufacturing firms. The model can serve as an analytical tool to further advance the knowledge on business aspects in digital innovation. This thesis contributes to practice by providing an understanding of how manufacturing firms can leverage value of digitized products and digital services in value networks.

Place, publisher, year, edition, pages
Gothenburg: University of Gothenburg, 2016. 169 p.
Series
Gothenburg Studies in Informatics, ISSN 1400-741X ; 51
Keyword
digital service innovation, value network, value creation, digitized products, digital services
National Category
Information Systems
Identifiers
urn:nbn:se:hh:diva-30153 (URN)978-91-982069-6-8 (ISBN)
Public defence
2016-01-28, Halda, Visionen, Kristian IV:s väg 3, Halmstad, 13:00 (English)
Opponent
Supervisors
Projects
ReDi2Service
Available from: 2016-02-11 Created: 2016-01-13 Last updated: 2016-03-11Bibliographically approved

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Akram, AsifÅkesson, Maria

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