Authors: Advisor: Keywords:
Problem formulation: Purpose:
Enterprise 2.0 - A qualitative approach of how leadership can be affected by Enterprise 2.0 - Bachelor dissertation - Business Administration, Leadership
David Ingvarsson, Markus Rengman and Maria Verdin Jenny Ståhl
Leadership, managers, Enterprise 2.0, impact, communication, empowerment and motivation
How can managerial leadership in the service sector be affected by Enterprise 2.0?
The purpose of this study is to create a better understanding of how managers are affected by the implementation and use of Enterprise 2.0. We examine whether managers who figures in organizations where Enterprise 2.0 applications, have adapted their leadership according to the development. The study is based on leadership changes that may be critical for Enterprise 2.0 to generate internal and external competitive advantages.
Our study is addressed for leaders who want to create a better understanding of what implementation of Enterprise 2.0 requires from a leadership perspective.
We have compiled three subareas in our theoretical framework; communication, empowerment and motivation. In previous research, we found that each area affects Enterprise 2.0 and leadership. The theoretical framework combines different authors and theories.
The study includes a qualitative method, in which we collected our empirical data through interviews
Our result is how managers, whose companies are working successfully with Enterprise 2.0, have been influenced by the implementation and defined their working methods. By the results we have created an understanding of leadership characteristics that are essential to a successful implementation of Enterprise 2.0. The Managers' answer varied, nevertheless autonomy and efficiency by two-way communication are two factors that occurred frequently.
2011. , 59 p.