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Internet Impact On UNT Traditional Newspaper
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The aim of this research is to understand the Internet impact on Uppsala Nya Tidning (UNT) traditional newspaper. By answering the question; has the internet resulted in UNT developingnew products? A case study was selected. The findings indicate that the internet has resulted in UNT consumers, demanding quick, free, and user-generated news. The fact that the newspaper is presently unable to accommodate these different needs have made the consumers discard the paper, thus causing a decrease in UNT newspaper readership. This, however, resulted in UNT developing  new  products (e.g., Free online reading, tabloid newspaper, and multimedia portfolio).

Place, publisher, year, edition, pages
2011. , 32 p.
Keyword [en]
Newsaper, New product development, UNT, Internet and Interractivity
Identifiers
URN: urn:nbn:se:uu:diva-157696OAI: oai:DiVA.org:uu-157696DiVA: diva2:436255
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-08-26 Created: 2011-08-22 Last updated: 2011-08-26Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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