Internet Impact On UNT Traditional Newspaper
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
The aim of this research is to understand the Internet impact on Uppsala Nya Tidning (UNT) traditional newspaper. By answering the question; has the internet resulted in UNT developingnew products? A case study was selected. The findings indicate that the internet has resulted in UNT consumers, demanding quick, free, and user-generated news. The fact that the newspaper is presently unable to accommodate these different needs have made the consumers discard the paper, thus causing a decrease in UNT newspaper readership. This, however, resulted in UNT developing new products (e.g., Free online reading, tabloid newspaper, and multimedia portfolio).
Place, publisher, year, edition, pages
2011. , 32 p.
Newsaper, New product development, UNT, Internet and Interractivity
IdentifiersURN: urn:nbn:se:uu:diva-157696OAI: oai:DiVA.org:uu-157696DiVA: diva2:436255
UppsokSocial and Behavioural Science, Law