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Makeover Accounting: investigating the financial edutainment of everyday life
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (Musica)
2011 (English)Conference paper (Other academic)
Abstract [en]

The constitutive ability of accounting numbers has been widely acknowledged in recent accounting literature. However, in order for accounting to be constitutive, influential and effectual, its numbers need to be communicated in such a way that they become comprehensible to its intended audience. But what happens in situations where people are considered as innumerate, unable to read and understand numbers? This paper investigates how accounting numbers are communicated in order to make sense to innumerate people. It does so by moving the empirical focus beyond the borders of the professional organisation and into the private sphere of everyday life, examining how a televised financial makeover show re-presents accounting information in order to turn its participants into financially responsible citizens. The empirical findings give reasons for problematising the conditions of accounting’s constitutive ability and the key role accounting has been given in prior literature as a technology of responsibilisation.

Place, publisher, year, edition, pages
Keyword [en]
numeracy, accounting representations, responsibilisation, financial edutainment, everyday life
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-157126OAI: diva2:435019
Critical Perspectives on Accounting Conference, Clearwater, Florida, July 10-12, 2011
Available from: 2011-08-17 Created: 2011-08-16 Last updated: 2011-08-19Bibliographically approved

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Bay, Charlotta
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Department of Business Studies

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