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Friskis&Svettis London: – en studie i internationalisering, entreprenörskap och organisationskultur
Örebro University, Swedish Business School at Örebro University.
Örebro University, Swedish Business School at Örebro University.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

This thesis aims at; describing and creating an understanding of how Friskis&Svettis internationalization process, at the start-up in England, can be seen as entrepreneurial, to describe and analyze how various cultural factors can be identified and the impact they have on the internationalization process. The empirical data were obtained through two interviews and it appears that both the organizational culture and national cultural differences can be identified and that these affected the process. The results show that the entrepreneur is both a starting point and a key driver of the process and because of this it can be considered entrepreneurial.

Place, publisher, year, edition, pages
2011. , 59 p.
Keyword [sv]
Internationalisering, ideella organisationer
National Category
Business Administration
URN: urn:nbn:se:oru:diva-16511ISRN: ORU-HHS/FEK-GK-2011/0055--SEOAI: diva2:433727
Subject / course
Social and Behavioural Science, Law
Available from: 2011-10-05 Created: 2011-08-11 Last updated: 2011-10-05Bibliographically approved

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Friskis&Svettis London(332 kB)246 downloads
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Nilsson, MiaBader, Madeleine
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