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Against Marketing in U.S. Public Schools
Linköping University, Department of Culture and Communication, Centre for Applied Ethics.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis provides and ethical discussion of the place of marketing in U.S. public schools.  This problem is especially interesting in a time where schools are having their budgets vastly cut.  The importance of education is lauded as the reason to allow marketing, along with it being used as a teaching tool, among other reasons.  The opponents of in-school marketing are discussed, such as health and psychological problems and the social functions of school.  I conclude that marketing in U.S. public schools should no longer be allowed, but that it is only realistic to eliminate it gradually.

Place, publisher, year, edition, pages
2011. , 40 p.
Keyword [en]
ethics, marketing, schools
URN: urn:nbn:se:liu:diva-69719ISRN: LIU-CTE-AE-EX--11/03--SEOAI: diva2:432128
Subject / course
Master in Applied Ethics
2011-06-22, 08:41 (English)
Humanities, Theology
Available from: 2011-08-01 Created: 2011-08-01 Last updated: 2011-08-05Bibliographically approved

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