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Mer än bara träning: En studie om kundupplevelsefaktorers påverkan vid valet av träningscenter
Karlstad University, Faculty of Economic Sciences, Communication and IT.
Karlstad University, Faculty of Economic Sciences, Communication and IT.
2011 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to investigate and describe what factors are most important to students when choosing training center, and how these factors affect the choice of each training center. 

We investigated this by performing a qualitative research and a quantitative survey of students at Karlstad University that trains at Friskis & Svettis and Sats in Karlstad. 

The results show that there are a number of important factors in the total customer experience that affects a student's choice of training center and that they also differ between a premium center and basic center. 

Our conclusion is that when a total customer experience concept consists of a core, core experience and peripheral experiences well linked into each other competitive advantages is created, resulting in more satisfied and loyal customers. 

Place, publisher, year, edition, pages
Keyword [sv]
kundupplevelse, social identifiering, beslutsprocess
National Category
Business Administration
URN: urn:nbn:se:kau:diva-7975OAI: diva2:431624
Subject / course
Business Administration
Social and Behavioural Science, Law
Available from: 2011-08-09 Created: 2011-07-21 Last updated: 2011-08-09Bibliographically approved

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