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Om reklam på Facebook: En attitydundersökning bland ungdomar
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Young people’s attitudes towards advertising on Facebook (English)
Abstract [en]

This thesis deals with young people´s attitudes towards advertising on Facebook, which type they prefer and how it should be presented. The purpose of the essay is to offer advertisers a better knowledge concerning the Facebook users advertising preferences. This knowledge can be used to produce advertising with a higher chance of acceptance among Facebook users. The results have been collected by a quantitative survey and they are presented in statistic form. One of the main results was that young people wanted a more individual adapted type of advertising. This advertising should also contain humour and be something that differentiates it from the rest.

Place, publisher, year, edition, pages
Keyword [sv]
Facebook, sociala medier, reklam, marknadsföring
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-13588OAI: diva2:431274
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Social and Behavioural Science, Law
Available from: 2011-07-27 Created: 2011-07-19 Last updated: 2011-07-27Bibliographically approved

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Om reklam på Facebook(1435 kB)691 downloads
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