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Syns du inte - finns du inte. SEO best-practices och utvärdering.
Linnaeus University, Faculty of Science and Engineering, School of Computer Science, Physics and Mathematics.
2011 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

"Syns du inte - finns du inte. SEO best-practices och utvärdering." handlar om sökmotoroptimering. Arbetet har som sitt mål att undersöka i fall det finns några rekommenderade best-practices för att lyckas med sökmotoroptimering. Arbetet tar också upp olika metoder för utvärdering av SEO-ansträngningar.Som webbutvecklare jobbar man med att ta fram webbsidor och vill att dessa ska bli hittade av målgruppen därför kändes det valda ämnet relevant och intressant.Resultatet innefattar en sammanställning av rekommendationer/best-practices från tre olika källor. En del rekommendationer har testats för att verifiera deras effektivitet samt för att undersöka i fall sökmotoroptimering är svår att tillämpa i praktiken. Diskussionen innehåller en reflektion över resultatet och ett försök att återknyta till frågeställningarna.

Abstract [en]

“You don't exist if you are invisible. SEO best-practices and evaluation“ is about Search Engine Optimization. The aim is to examine if there are best practices for successful search engine optimization. The project is also to discuss various methods for the evaluation of SEO and its effects.The function of web developers is all about finding their web-pages by target group and therefore the topics found were relevant and extremely interesting. The conclusions made are formed by recommendations from three different sources. Some of the recommendations have been tested in order to verify the effectiveness and investigate whether SEO is difficult to apply in practice and the discussions include a reflection on the results and answers to the questions they have been included in the project.

Place, publisher, year, edition, pages
2011. , p. 21
Keyword [sv]
SEO, sökmotoroptimering, Google
National Category
Computer Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-13564OAI: oai:DiVA.org:lnu-13564DiVA: diva2:431036
Subject / course
Computer Science
Educational program
Web Development Programme, 120 credits
Presentation
2011-05-31, 14:44 (Swedish)
Uppsok
Technology
Supervisors
Examiners
Available from: 2011-08-25 Created: 2011-07-14 Last updated: 2018-01-12Bibliographically approved

Open Access in DiVA

fulltext(2668 kB)332 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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Output format
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