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Med Varumärket som konkurrensmedel i Kina: En studie om svenska företags varumärke på den kinesiska konsumentmarknaden
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 96 p.
Keyword [sv]
Varumärke, varumärkeskapital, internationella marknadsföringsmixen, Kina
Identifiers
URN: urn:nbn:se:lnu:diva-13548OAI: oai:DiVA.org:lnu-13548DiVA: diva2:430922
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-07-13 Created: 2011-07-13 Last updated: 2011-07-13Bibliographically approved

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fulltext(1465 kB)353 downloads
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File name FULLTEXT01.pdfFile size 1465 kBChecksum SHA-512
6d0bd1854744c5174a2aecc701753798bb3bdf0fa70688c4e25f337bddfb7ce474fd0f19646f0cd38242a4cfdaf56a5cb86fb09bd38639ac030fa253a9e9c869
Type fulltextMimetype application/pdf

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Karlsson, FredrikKönig, MartinRoos, David
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf