Rösta på mig!: En studie om marknadsföring inom svensk politik
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five.
Place, publisher, year, edition, pages
2011. , 54 p.
Marknadsföring, politik, brands, image, identitet, positionering
IdentifiersURN: urn:nbn:se:lnu:diva-13536OAI: oai:DiVA.org:lnu-13536DiVA: diva2:430828
Subject / course
Business Administration - Marketing
Music & Event Management Programme, 180 credits
UppsokSocial and Behavioural Science, Law