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Rösta på mig!: En studie om marknadsföring inom svensk politik
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five.

Place, publisher, year, edition, pages
2011. , 54 p.
Keyword [sv]
Marknadsföring, politik, brands, image, identitet, positionering
Identifiers
URN: urn:nbn:se:lnu:diva-13536OAI: oai:DiVA.org:lnu-13536DiVA: diva2:430828
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-07-13 Created: 2011-07-12 Last updated: 2013-09-12Bibliographically approved

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fulltext(665 kB)390 downloads
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51df6678247219d06b6afdf4cc2e57a64387a7e632dc5070e60ed87fd7664dbea458a2d2686d972718f523a7a76f631bb5c5bc0b12c3d19beb2ae945e415a8ca
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Linnaeus School of Business and Economics

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf