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Hur doftar parfymreklamen?: En Studie i hur man kommunicerar doft genom bild i parfymreklamen
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How does the perfumeadvertising smell? : A studie in how to communicate scent through perfume advertising (English)
Abstract [en]

With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation.

Place, publisher, year, edition, pages
2011. , 48 p.
Keyword [en]
Scent, Perfume, Visual communication, image analysis.
Keyword [sv]
Parfym, doft, visuell kommunikation, bildanalys
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-13493OAI: oai:DiVA.org:lnu-13493DiVA: diva2:430230
Subject / course
Media and Communications Science
Educational program
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-08-04 Created: 2011-07-07 Last updated: 2011-08-04Bibliographically approved

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fulltext(778 kB)866 downloads
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0b80de69f78023c3d94faf616c14aae15378f2c30348f95a86c4e8fd9a1a0ae3b23f33adb756fe2f2a35114ca082e3c4c3a59037e90bfa12d9889c9acca4f59c
Type fulltextMimetype application/pdf

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School of Social Sciences
Media and Communications

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf