Hur doftar parfymreklamen?: En Studie i hur man kommunicerar doft genom bild i parfymreklamen
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How does the perfumeadvertising smell? : A studie in how to communicate scent through perfume advertising (English)
With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation.
Place, publisher, year, edition, pages
2011. , 48 p.
Scent, Perfume, Visual communication, image analysis.
Parfym, doft, visuell kommunikation, bildanalys
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-13493OAI: oai:DiVA.org:lnu-13493DiVA: diva2:430230
Subject / course
Media and Communications Science
Advertising, Graphic Design and Visual Communication Programme, 180 credits
UppsokSocial and Behavioural Science, Law
Tjernström, Sune, Lektor
Jarlbro, Gunilla, Professor