Alla ska med: En fallstudie om sociala medier i den interna kommunikationen
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“All should join” : A case study of social media in the internal communication (English)
This thesis concerns the subject of social media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use social media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally social media can make organizations more effective.
Place, publisher, year, edition, pages
2011. , 42 p.
Social media, internal communication, informal communication, internet, organizational culture, Yammer
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-13420OAI: oai:DiVA.org:lnu-13420DiVA: diva2:429531
Subject / course
Media and Communications Science
Media Management Programme, 180 credits
UppsokSocial and Behavioural Science, Law
Ringfjord, Britt- Marie
Palm, Lars, Professor