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Samspelet mellan finansiella rådgivare och kunder
Kristianstad University, Department of Business Administration.
Kristianstad University, Department of Business Administration.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: Previous studies focused on customer loyalty and customer satisfaction. But no studies focused on the interaction between the financial advisor and their client. Therefore we have chosen to focus on this knowledge gap.Purpose: The purpose of this thesis is to illustrate how the interaction between financial advisors and customers affect financial advisory in investment decision making.Method: The thesis philosophy was positivistic because patterns were found with help of a survey. Furthermore is the paper quantitative since the thesis is measurable and it try to explain the interaction between the financial advisors and the clients demographic characteristics and how it influence the financial advice Conclusion: The theories thin-slicing and similarity attraction paradigm may not apply to the interaction between financial advisor and client.

Abstract [sv]

Bakgrund:  Tidigare studier fokuserar på kundnöjdhet och kundlojalitet. Däremot saknas studier kring samspelet mellan finansiell rådgivare och kund. Därför har vi valt att fokusera på denna kunskapslucka

Syfte: Syftet med uppsatsen är att belysa hur samspelet mellan finansiella rådgivare och kunder påverkar den finansiella rådgivningen vid ett investeringsbeslut.

Metod: Uppsatsen har positivistisk undersökningsfilosofi då mönster hittades med hjälp av en undersökning. Vidare är uppsatsen kvantitativ eftersom den är mätbar och att den har undersökt om det finns några samband mellan den finansiella rådgivarens och kundens demografiska egenskaper samt om dessa påverkar rådgivningen.

Slutsats: Teorierna thin-slicing och similarity attraction paradigm kan inte tillämpas i samspelet mellan finansiella rådgivare och kunder.

Place, publisher, year, edition, pages
2011. , 51 p.
Keyword [en]
Thin-slicing, similarity attraction paradigm, interaction, risk and advising
National Category
Economics and Business
URN: urn:nbn:se:hkr:diva-8260OAI: diva2:429125
Educational program
Degree of Bachelor of Science in Business and Economics
Social and Behavioural Science, Law
Available from: 2011-09-05 Created: 2011-06-27 Last updated: 2011-09-05Bibliographically approved

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