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In Vino Veritas: En studie om till vilken grad konsumenter söker Word-of-Mouth vid köp av vin.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011.
Keyword [sv]
word-of-mouth, konsumentbeteende, komplexa produkter, ogripbara produkter, upplevelsekaraktär, finansiell risk
Identifiers
URN: urn:nbn:se:uu:diva-155888OAI: oai:DiVA.org:uu-155888DiVA: diva2:429091
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-07-04 Created: 2011-07-02 Last updated: 2011-07-04Bibliographically approved

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kandidatuppsatsKAAV(100 kB)292 downloads
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d1ffdc830fe06825f9698a6a0e190d533d957093a28360d98a897f284b3e2f82961f5d946dda1aff251868cd28c6348629f2c22294790a6b62e45fd8e9c87169
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
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Output format
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