Change search
ReferencesLink to record
Permanent link

Direct link
Prestationsmätning av Kreativt Arbete: en kulturstudie
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]


: Maria Bergholtz, Alexander Westesson


: Daniel Ericsson


: Performance Measurement of Creative work – a culture study at PS Communication


: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,

Micro-culture, Art, Business, Creativity, PS Communication

In the paper’s introductory chapter, the chosen problem area regarding art and business will

be presented. The paper’s studied empirical case will also be introduced here. This then leads

to the reports chosen research questions:

How do the company management and the companies’ creative personnel approach differ in

the discussion regarding performance measurement on PS Communication?


What causes these differences?

What impact does the corporate culture have in the discussion about performance

measurement of PS Communication?


Is the corporate culture weak or strong?

The purpose of this paper is to resolve the stand still in the discussion regarding performance

management by creating an understanding of different people active in the organization’s

approach to performance measurement. To create a deeper understanding of where the

different views have their origin, a cultural analysis will be performed. Then with that

information, we hope that we will be able to create a basis for further discussion of

performance measurement.

The methodology chapter is based on a hermeneutic approach and qualitative approaches. In

this chapter an introduction of the sample that has been made will also be presented and it will

also describe the quality of the research. The chapter concludes with a presentation of the

research process method.


The theory chapter begins with a presentation of the problem between art and business. Then

the theory behind creative ideal types, culture and power, and conflict will be presented.

The paper’s empirical chapter is based on interviews with the two employees at PS

Communication. It also includes revised information from the company’s employee


The analysis chapter compares the theoretical chapter with the empirical findings, which

creates an understanding for how situation at the company today. This will culminate into the

paper’s conclusion, which states:

The managements and the creators view on performance measurement are different in that

management believes measurement gives them an overview of where in the organization they

are profitable, which creates a strategy for where focus should be. The corporate culture has

central roll in the conflict because of the differences that exists between the two subcultures.

The differences due to management and the creative, belongs to two different subcultures

with a widely different idea on how work should be valued. Two strong subcultures create

one weak corporate culture.

Place, publisher, year, edition, pages
2011. , 46 p.
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-13370OAI: diva2:428852
Fine Art
Available from: 2011-07-01 Created: 2011-07-01 Last updated: 2011-07-01Bibliographically approved

Open Access in DiVA

fulltext(1163 kB)197 downloads
File information
File name FULLTEXT01.pdfFile size 1163 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 197 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 119 hits
ReferencesLink to record
Permanent link

Direct link