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Klimatcertifiering av livsmedelsföretag: -  En kvalitativ studie om vad som får företag att anta klimatmärkningen och vad det innebär
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay is a study of the motives and driving forces affecting how a food producer looks at, and incorporates, an environmental-labeling and its impact on their organization and strategy. Driving forces and motivations is an important part of a business strategy and impacts its content and its expression. Sustainability can be part of the overall company strategy but could also define the entire company.

 

This study has shown that the main motive for working with eco-labelling is a genuine interest in issues concerning sustainability. This creates an opportunity for the company to communicate their environmental policies to their customers.

 

For a company that works proactive and innovative with sustainability and climate issues, the new climate framework does not mean any major organizational or strategic changes.

When the framework is incorporated in the organization the farms need to be analyzed with a climate impact perspective. This essay shows that this process, together with tools developed to handle the framework, make change in the way dairy farmers think and how they relate to their daily work.

Place, publisher, year, edition, pages
2011. , 75 p.
Keyword [sv]
klimatmärkning, organisationsutveckling, strategi, mervärde, differentiering, motiv, drivkraft
Identifiers
URN: urn:nbn:se:umu:diva-45280OAI: oai:DiVA.org:umu-45280DiVA: diva2:428430
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-09-05 Created: 2011-06-30 Last updated: 2011-09-05Bibliographically approved

Open Access in DiVA

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