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Multimedia and Purchase Intentions: Web Design for Fashion E-Tailers
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Recently, many high-end fashion designers have established their own e-commerce site. However, due to the difficulties of replicating the brick and mortar environment and the increase of competition, it has become more difficult to convert visitors into buyers. In order to attract buyers, some retailers add a lot of multimedia content.

The purpose of this thesis is to investigate attitude towards multimedia and whether it influences one’s online purchasing intentions for high-end fashion.

Place, publisher, year, edition, pages
2011. , p. 51
Keywords [en]
Multimedia, Fashion, High-End, E-commerce, Atmospherics, Attitude, Purchase Intentions, Consumer Behaviour, Web Design
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-15603OAI: oai:DiVA.org:hj-15603DiVA, id: diva2:428221
Subject / course
IHH, Business Administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-30 Created: 2011-06-29 Last updated: 2011-09-05Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf