Multimedia and Purchase Intentions: Web Design for Fashion E-Tailers
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Recently, many high-end fashion designers have established their own e-commerce site. However, due to the difficulties of replicating the brick and mortar environment and the increase of competition, it has become more difficult to convert visitors into buyers. In order to attract buyers, some retailers add a lot of multimedia content.
The purpose of this thesis is to investigate attitude towards multimedia and whether it influences one’s online purchasing intentions for high-end fashion.
Place, publisher, year, edition, pages
2011. , 51 p.
Multimedia, Fashion, High-End, E-commerce, Atmospherics, Attitude, Purchase Intentions, Consumer Behaviour, Web Design
IdentifiersURN: urn:nbn:se:hj:diva-15603OAI: oai:DiVA.org:hj-15603DiVA: diva2:428221
Subject / course
IHH, Business Administration
UppsokSocial and Behavioural Science, Law