Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Usability evaluation of E-grocery: From a user-centered perspective
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
Jönköping University, Jönköping International Business School, JIBS, Business Informatics.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of our thesis is to evaluate the usability of e-grocery sites, by evaluatingthe (1) navigation, how easy is it for the user to find what they need either by menunavigation or internal search facility? (2) Content, how informative is the content on thesite, is it up to date and easy to comprehend? (3) Interface, how appealing is the web sitesinterface and graphical use to the customer? The three will be contributing to good or poorusability.

Background: E-commerce has become more used by people, and some argue that the optionof e-commerce is not longer an option but a must. With the increase in technology adaptationand customer becoming more used to using e-commerce their demands increases.A website has to be interactively designed, making the experience enjoyable for the user.But how is the usability in the new e-grocery web sites in Sweden?

Frame of reference: The theoretical framework in our thesis is build on the web usabilityand customer buying behavior by Bekker and Van der Merwe (2003), as well as web usabilitycriteria’s developed by a number of authors. For the persona development we used aframework from Robert Reinmann, Kim Goodwin and Lane Halley.

Method: In this work we have used an inductive research approach using questionnaires,observation, interview and user study as our method for data collection. We analyzed thedata with support of the theoretical frameworks, on web usability evaluation in combinationwith the customer buying behavior process. We also developed personas from ourempirical data, which can be used in the redesign of the web sites.

Conclusion: Our conclusion is that the usability in e-grocery web sites is poor, both of thesites we evaluated in our user study had some major problems in either all or some of theusability criteria’s.

Place, publisher, year, edition, pages
2011. , 63 p.
Identifiers
URN: urn:nbn:se:hj:diva-15593OAI: oai:DiVA.org:hj-15593DiVA: diva2:428104
Subject / course
IHH, Informatics
Presentation
2011-06-01, jibs room no. 4050, Stiftelsen Högskolan i Jönköping Box 1026 551 11, Jönköping, 14:26 (English)
Uppsok
Technology
Supervisors
Examiners
Available from: 2011-07-08 Created: 2011-06-29 Last updated: 2011-07-08Bibliographically approved

Open Access in DiVA

fulltext(3034 kB)677 downloads
File information
File name FULLTEXT01.pdfFile size 3034 kBChecksum SHA-512
13863769e53ef0defc6c79571b9a3dc4eb75723b68d8fec544d71f72571419078681867bf9c99c97aa8657a647b27b4e73dd2825c6a4010008f171fe1f5ae15c
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Ghaemmaghami, PegahLindholm, Sofie
By organisation
JIBS, Business Informatics

Search outside of DiVA

GoogleGoogle Scholar
Total: 677 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 388 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf