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Service Quality in the Pet Supply Industry: A case study of Dogman and their relationships with retailers
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Relationships have become more essential today considering that the business environment consists of many actors competing over the same customers. Relationships imply great advantages, for both the companies and the customers, and involve knowledge exchange. This implies that the companies are able to understand and tailor their offering to suit the specific needs of the customers. To understand how the customers perceive a company’s offering it might be useful to assess the dimensions regarding service quality. A company needs to be aware of what they are promising in order to achieve this. The purpose of this thesis is to identify essential aspects that affect the customer satisfaction in the relationship between a wholesale company and a specialized retailer. In order to fulfill our purpose a case study was conducted of the wholesale company Dogman. To be able to understand Dogman’s relationships with their retailers, five service quality determinants were used. Our research indicates that four aspects; information, knowledge, salespeople and responsiveness, are essential for customer satisfaction and long-lasting relationships.

Place, publisher, year, edition, pages
2011. , 37 p.
Keyword [en]
Dogman, Knowledge, Promises, Relationship marketing, Responsiveness, Service management, Service quality, SERVQUAL, Value creation
Identifiers
URN: urn:nbn:se:uu:diva-155715OAI: oai:DiVA.org:uu-155715DiVA: diva2:427790
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-06-29 Created: 2011-06-28 Last updated: 2011-06-29Bibliographically approved

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CiteExportLink to record
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  • apa
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