Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Internationalization of Chinese Construction Equipment Firms: “Take-off Drivers & Entry Strategies”
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This master thesis investigates how Chinese construction equipment firms internationalize (i.e. how they enter new markets and how they are driven to exit their own). For this, the institutions of China and Brazil are comparatively analyzed, Porter’s five forces model is used to analyze the Chinese construction equipment industry, while distinct resources, capabilities and key success factors are defined and analyzed for Sany and Xuzhou Construction Machinery Group (XCMG). After careful analysis, the authors bring to light various take-off drivers, patterns and strategies of Chinese construction equipment firms when internationalizing or venturing abroad. Chinese construction equipment firms are beginning to follow their Western counterparts, focusing their efforts on product quality and extensive customer service. Warranties, parts centers, aftermarket service and strategically placed research and development facilities are becoming more greatly utilized, expanding the quality and offerings of Chinese firms, while adding to the customers perception of overall value.    These key insights expand the knowledge base associated with Chinese construction equipment firms in developing markets, while unlocking new theoretical perspectives for supplementary research.

Place, publisher, year, edition, pages
2011. , 107 p.
Keyword [en]
Interntionalization, Globalization, Mulinational, China, Brazil, XCMG, Sany, Construction Equipment, Take-off Drivers, Entry Strategy, Porter's 5 Forces, Uppsala Process Model, Terpstra's Model, Grant, Jansson, Industry Based View, Resource Based View, Institutional Based View, Triad Based View
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-13147OAI: oai:DiVA.org:lnu-13147DiVA: diva2:427350
Subject / course
Business Administration - Marketing
Educational program
Growth Though Innovation and International Marketing, Master Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-28 Created: 2011-06-28 Last updated: 2011-06-28Bibliographically approved

Open Access in DiVA

Internationalization of Chinese Construction Equipment Firms: “Take-off Drivers & Entry Strategies” MASTERS THESIS(1839 kB)2067 downloads
File information
File name FULLTEXT01.pdfFile size 1839 kBChecksum SHA-512
1a86e0bd08e3fb40da7a616e086918c3b6b55caf39bb119a6719668ff25f6137afa45f3f67ebff81660233476af09cf2ce23e695564e5567e6fd369a526f3b66
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Halak, MichaelReinke, Charlene
By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 2067 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 573 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf