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International Market Exit and Reentry: What are the links between foreign market exits and reentries?
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The following piece will highlight the correlations found between foreign market exits and reentries. The developed tables, figures and conceptual model will graphically display in details the stages a Multinational Corporation (MNC) would go through during the course of a market exit up until the reentry. Moreover, the paper will elaborate how many firms have failed to understand the magnitude of a well-executed market withdrawal. Furthermore, the paper will indicate the correlations found between underlying reason & quality of exit; quality of exit & ease of reentry, and “time out” & reentry. 

Place, publisher, year, edition, pages
2011. , 35 p.
Keyword [en]
International market reentry, underlying reasons for exit, quality of exit, ease of reentry
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-155637OAI: oai:DiVA.org:uu-155637DiVA: diva2:427261
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-06-28 Created: 2011-06-27 Last updated: 2011-06-28Bibliographically approved

Open Access in DiVA

fulltext(679 kB)