International Market Exit and Reentry: What are the links between foreign market exits and reentries?
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
The following piece will highlight the correlations found between foreign market exits and reentries. The developed tables, figures and conceptual model will graphically display in details the stages a Multinational Corporation (MNC) would go through during the course of a market exit up until the reentry. Moreover, the paper will elaborate how many firms have failed to understand the magnitude of a well-executed market withdrawal. Furthermore, the paper will indicate the correlations found between underlying reason & quality of exit; quality of exit & ease of reentry, and “time out” & reentry.
Place, publisher, year, edition, pages
2011. , 35 p.
International market reentry, underlying reasons for exit, quality of exit, ease of reentry
IdentifiersURN: urn:nbn:se:uu:diva-155637OAI: oai:DiVA.org:uu-155637DiVA: diva2:427261
UppsokSocial and Behavioural Science, Law