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Är den tryckta bokens död författarens bröd?: En studie i hur förlagens och författarnas relationer förändras till följd av introduktionen av e-boken.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The name of the thesis is

“Is

the

printed

book’s

death

the

authors

bread?

A

study

in

how

the

publishing

houses’

and

the

authors’

relationships

change

due

to

the

introduction

of

the

e--‐book”

The

e--‐book,

which

is

a

digital

copy

of

the

printed

book,

has

been

on

the

market

for

over

two

decades.

However,

it

is

not

until

now

that

changes

are

happening

within

the

industry,

which

affects

the

different

actors.

Amazon

has

for

example

launched

an

e--‐reader

by

the

name

Kindle

on

the

market

and

Apple

has

launched

a

surfpad

by

the

name

iPad,

both

which

you

are

able

to

read

e--‐books

on.

The

technological

changes

that

are

happening

affect

the

actors

within

the

book

industry

as

well

as

the

structure

of

the

industry.

The

research

question

of

this

thesis

is

“ow

do

the

publishing

houses’and

the

authors’relationships

within

the

book

industry

change

due

to

the

introduction

of

the

e--‐book?”

Actor--‐network

theory

is

used

to

investigate

this.

The

theory

includes

both

human

and

non--‐human

actors,

which

together

can

create

a

network.

The

actors

within

the

network

connect

themselves

to

each

other

and

thereby

form

the

network.

The

purpose

of

this

thesis

is

to

create

an

understanding

for

how

actors

and

their

relationships

within

an

established

industry

structure

are

affected

by

digitalisation.

To

achieve

this,

semi--‐structured

interviews

were

conducted

with

publishing

houses

and

authors.

The

boom

of

the

e--‐book

in

large

part

depends

upon

the

technical

development

that

has

occurred

and

which

has

introduced

smartphones,

e--‐readers,

surfpads

etcetera

on

the

market.

More

actors

will

arise

in

the

book

industry

due

to

the

digitalisation,

which

in

turn

will

affect

the

existing

relationships

of

the

publishing

houses

and

the

authors.

The

publishing

houses

will

keep

their

role

in

the

networks

as

a

key

player,

but

come

into

contact

with

more

actors.

The

authors

are

given

the

chance

to

self--‐publish

their

books

as

e--‐books,

which

make

them

come

into

contact

with

more

actors

as

well.

As

more

actors

arise,

the

structure

within

the

industry

becomes

relaxed.

Hence,

the

publishing

houses

need

to

enrol

the

new

actors

in

order

for

them

to

keep

their

position

in

the

network.

Place, publisher, year, edition, pages
2011. , 82 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-13034OAI: oai:DiVA.org:lnu-13034DiVA: diva2:426706
Educational program
Business Administration and Economics Programme, 240 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-27 Created: 2011-06-25 Last updated: 2011-06-27Bibliographically approved

Open Access in DiVA

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CiteExportLink to record
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