Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Låt oss göra det tillsammans: Hur Medstop kan skapa värde tillsammans med sina kunder
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Let's do it together : How Medstop can create value with their customers (English)
Abstract [sv]

Titel: Låt oss göra det tillsammans – Hur Medstop kan skapa värde tillsammans med sina kunder

Kurs: 2FE07E, Examensarbete i marknadsföring, 15 hp

Författare: Jenny Axelsson, Therese Hellborg

Handledare: Michaela Sandell

Examinator: Frederic Bill

 

Syfte: Då det blir allt viktigare för företag att ha en serviceinriktad syn på relationen med kunderna syftar denna uppsats till att skapa en förståelse för möjligheterna företag har att arbeta med co-creation of value som ett verktyg för att genom dialog och upplevelse i servicemötet stärka kundernas värde och därigenom relationen med dem.  

Frågeställning: Hur kan Medstop stärka värdet för sina kunder genom att arbeta med co-creation of value?

Metod: Uppsatsen utgår från ett hermeneutiskt förhållningssätt och analyseras kvalitativt. Empirin samlas in genom tre olika metoder: observation, enkäter och intervjuer. Under besöken på tre apotek genomfördes observationer samtidigt som enkäter delades ut till kunderna. Semistrukturerade intervjuer genomfördes med tre egenvårdsansvariga.

Slutsats: Medstop kan genom att aktivt lyssna på kunden få en större kunskap om kundens behov och önskemål. Denna kunskap kan de använda för att hitta rätt erbjudanden till kunden men även ge kunden en starkare upplevelse under besöket på apoteket.

Nyckelord: co-creation of value, co-created dialog, servicemötet, value-in-use, value-in-offering, upplevelse, dialog

Abstract [en]

Title: Let’s do it together – How Medstop can create value with their customers

Course: 2FE07E, bachelor thesis in marketing, 15 hp

Authors: Jenny Axelsson, Therese Hellborg

Tutor: Michaela Sandell

Examiner: Frederic Bill

 

Purpose: The purpose of this bachelor thesis is to create an understanding for the opportunities companies have, when they work with co-creation of value as a tool, trough dialog and experiences in the service encounter and through that strengthen the customer’s value and therefore the relationship with them.

Research question: How can Medstop enhance the value for its customers by working with co-creation of value?

Methodology: This bachelor thesis is based in a hermeneutic approach and a qualitative analysis is used to analyse the material. The empirical data is collected by three different methods: survey, interviews and observations. The authors made the observations during the visits of three pharmacies, and at the same time surveys were conducted towards the customers. Semi structured interviews were done towards three self-care operators.

Conclusion: By listening to their customers, Medstop can achieve a better understanding of their customers’ needs and preferences. This knowledge can be used to find the right offers to the customer and therefore give the customer a stronger experience during their visit to the pharmacy.

Key words: co-creation of value, co-creation dialog, the service encounter, value-in-use, value-in-offering, experience, dialog 

Place, publisher, year, edition, pages
2011. , 69 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-12967OAI: oai:DiVA.org:lnu-12967DiVA: diva2:426453
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Presentation
2011-05-30, M1052, 351 95, Växjö, 13:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-23 Created: 2011-06-23 Last updated: 2011-06-23Bibliographically approved

Open Access in DiVA

fulltext(10237 kB)326 downloads
File information
File name FULLTEXT01.pdfFile size 10237 kBChecksum SHA-512
6d9e4b8f50616d21ecb33e9c5f92192643b50c7b0dda5cb1f0bba355eff1652bf366c664a2c60e506c70521640c614394e87f3945a22ff0a7314d181c7f4f625
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Axelsson, JennyHellborg, Therese
By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 326 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 562 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf