Annonsering och produktplacering i sociala medier: En studie i hur annons- och produktplaceringsmarknaden fungerar i bloggvärlden
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Today it is very common to use different kinds of social media to connect with each other and get the latest updates on things. Some people today also feel that they want to share their lives by writing a public blog. The blog-market has exploited the last few years and today blogging is about a lot more than just getting attention by writing about your day. Many young bloggers make money by having advertisements and by doing product placements on their blogs. This study investigates the relationship between companies and bloggers. By doing interviews with bloggers and an ad agency business the study finds out how the ad and product placement industry on blogs works. The study shows that bloggers must have at least 10 000 unique readers each week, have a stylish design and have sensible content if they want to initiate cooperation with an ad agency business. The person who is blogging decides the content of the ads. Even if companies tries to take advantages of bloggers who have lots of readers the study shows that in the end the blogger is the one who has the power to decline ads and product placements that they don’t think their readers would approve of.
Place, publisher, year, edition, pages
2011. , 25 p.
Informatik Student Paper Bachelor (INFSPB), SPB 2011.17
IdentifiersURN: urn:nbn:se:umu:diva-45152OAI: oai:DiVA.org:umu-45152DiVA: diva2:426252
Programmet för Digital Medieproduktion
UppsokSocial and Behavioural Science, Law
Nyberg, Annakarin, Universitetslektor
Danielsson-Öberg, Karin, Universitetslektor