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How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 60 credits / 90 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010. , 68 p.
Keyword [en]
Service, Hotel, Restaurant, Five-senses, Sensory marketing*, Success and failure in service, Marketing activities, Perception, Learning, Atti- tude*
Identifiers
URN: urn:nbn:se:mdh:diva-12634OAI: oai:DiVA.org:mdh-12634DiVA: diva2:426249
Subject / course
Business Administration
Presentation
2011-06-07, R3-122, vasteras, 02:12 (English)
Uppsok
Technology
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Examiners
Available from: 2011-10-12 Created: 2011-06-23 Last updated: 2011-10-12Bibliographically approved

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fulltext(1874 kB)9514 downloads
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File name FULLTEXT01.pdfFile size 1874 kBChecksum SHA-512
9ae1f794d5e7512b961db4fc6c056515e6ee584bb2c73899f44c5dd5d419e8b90dd556641503ae369a386612876a0c8ab23d203c10b1c546b32f214a53b422cc
Type fulltextMimetype application/pdf

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Pahome, ThanadonAmorntatkul, Narat
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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