Change search
ReferencesLink to record
Permanent link

Direct link
Branding för distansarbetande kreatörer: Förbättra din nätnärvaro
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In the fragmented network economy of toady remote work for creative designers becomes mor eand more prevalent. This is good for a number of reasons. Mainly, creative designers can find work inside and outside of their region irrespective of where they choose to live. However, competing for jobs in a global market is harder, and the online presence of the creatives becomes their main shopping window. We have conducted a study, interviewing digital creatives in Västerbotten. We have also dug into literature in the subject of branding and digital branding. By combining the experiences of digital designers in Västerbotten with theories about branding we create brand strengthening recommendations. We hope they can be useful for digital designers working remotely who want to improve their online prescence.

Place, publisher, year, edition, pages
2011. , 31 p.
Series
Informatik Student Paper Bachelor (INFSPB), SPB 2011.06
National Category
Information Science
Identifiers
URN: urn:nbn:se:umu:diva-45099OAI: oai:DiVA.org:umu-45099DiVA: diva2:425758
Educational program
Programmet för Digital Medieproduktion
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-22 Created: 2011-06-21 Last updated: 2011-06-22Bibliographically approved

Open Access in DiVA

fulltext(289 kB)318 downloads
File information
File name FULLTEXT01.pdfFile size 289 kBChecksum SHA-512
6cfa03d3d0afa00367230aa1ea6990cec7d8c9f6797f8170b7ec2914c5bafde8174f5b497c7178328893c5e150545c8fd13fd06bb464f412c448b66fd81a1fd3
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Hall, SebastianHöglund, Matilda
By organisation
Department of Informatics
Information Science

Search outside of DiVA

GoogleGoogle Scholar
Total: 318 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 238 hits
ReferencesLink to record
Permanent link

Direct link