Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Date May 31, 2011
Course Name: Masters Thesis in Marketing, 4FE02E, 15 hp, Spring 2011
Program Masters in Marketing
Rubaiyat Raihan 840812
Shah Azeem 761210
Tutor: Engelbert Weiss
Examiner: Sarah Philipson
Title of the Paper: The specificities of market entry strategies into a developing country
Problem Statement: “What are the specificities of market entry strategies into a
Purpose: To understand the market entry strategy of high tech product like
energy efficiency light for the developing country taking into
consideration the aspects discussed under problem discussion.
Delimitation: In our thesis paper, we are only discussed about the energy saving
industry and more specific the light manufactures. Also, our paper is
discussed only about the market entry strategies and entry barrier,
not to measure the effect of it.
Methodology: The project is based on primary data retrieved in connection with the
theoretical framework. A qualitative approach of research and
questionnaire has been considered to reach the desirable result.
Conclusion: After investigating the factors of energy efficiency light industry, we
can conclude that it will be a good idea for a company to expand
their business in developing country as the industry and the
countries have a lot of potential to offer. An Investment entry mode
(Joint Venture) has been suggested.
Suggestion for Further Research:
This research was focused on market entry strategy and entry
barriers of energy efficiency light manufacturer, not the effect of
entry barriers. Therefore, the next step should be to make in order to
examine the effect of the barriers discussed in this research.
Key Words: International market entry strategies, energy efficiency light industry,
entry modes and entry barriers.
2011. , 122 p.
International Market Entry Strategies, Energy Efficiency Light Industry, Entry Modes, Entry Barriers