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The Specificities of Market Entry Strategies into a Developing Country: A research study on the entry strategies ofenergy efficiency light industry
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Date May 31, 2011

Course Name: Masters Thesis in Marketing, 4FE02E, 15 hp, Spring 2011

LinnaeusUniversity,Växjö,Sweden

Program Masters in Marketing

Authors:

Rubaiyat Raihan 840812

Shah Azeem 761210

Tutor: Engelbert Weiss

Examiner: Sarah Philipson

Title of the Paper: The specificities of market entry strategies into a developing country

Problem Statement: “What are the specificities of market entry strategies into a

developing country?”

Purpose: To understand the market entry strategy of high tech product like

energy efficiency light for the developing country taking into

consideration the aspects discussed under problem discussion.

Delimitation: In our thesis paper, we are only discussed about the energy saving

industry and more specific the light manufactures. Also, our paper is

discussed only about the market entry strategies and entry barrier,

not to measure the effect of it.

Methodology: The project is based on primary data retrieved in connection with the

theoretical framework. A qualitative approach of research and

questionnaire has been considered to reach the desirable result.

Conclusion: After investigating the factors of energy efficiency light industry, we

can conclude that it will be a good idea for a company to expand

their business in developing country as the industry and the

countries have a lot of potential to offer. An Investment entry mode

(Joint Venture) has been suggested.

Suggestion for Further Research:

This research was focused on market entry strategy and entry

barriers of energy efficiency light manufacturer, not the effect of

entry barriers. Therefore, the next step should be to make in order to

examine the effect of the barriers discussed in this research.

Key Words: International market entry strategies, energy efficiency light industry,

entry modes and entry barriers.

Place, publisher, year, edition, pages
2011. , 122 p.
Keyword [en]
International Market Entry Strategies, Energy Efficiency Light Industry, Entry Modes, Entry Barriers
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-12881OAI: oai:DiVA.org:lnu-12881DiVA: diva2:425753
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-22 Created: 2011-06-21 Last updated: 2011-06-22Bibliographically approved

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