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Framgångsrikt strategiarbete: ett arbete om visioner och strategier inom Region Gotland
Gotland University, School of the Humanities and Social Science.
Gotland University, School of the Humanities and Social Science.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Successful strategy work : a thesis about visions and strategies within Region Gotland (English)
Abstract [en]

The usage of visions and strategies is something that helps an organisation to create an imaginary scenario and guide them of how to realize these goals. During the years of 2006-2008 Region Gotland presented a document that was supposed to show the region's visions. The theoretical framework of this thesis is based on the stakeholder theory, Balanced Scorecard (BSC) and Management Control Systems Package (MCS). Personal interviews were conducted within the organisation Region Gotland, with individuals whom are directly linked to the visions and strategies of the organisation. The purpose of this study is to clarify the concepts of vision and strategy, and what their impact is on the organisation's work on the operation level. The results show the importance of how the organisation alters its visions and strategies. As well how this is directly linked to the stakeholders changing their requirements on the organisation. Further explanation of why it is difficult to create successful strategies, is that it can be difficult to build a natural link between strategy, goals and vision. The study has shown that participation and communication is a key factor to succeed with visions and strategies within the organisation.

Place, publisher, year, edition, pages
2011. , 45 p.
Keyword [en]
Business Administration, Organisation, Municipality, Business Strategy, Vision, Strategy, Participation, Communication, Gotland
Keyword [sv]
Företagsekonomi, Organisation, Ekonomistyrning, Kommun, Vision, Strategi, Delaktighet, Kommunikation, Gotland
National Category
Business Administration
URN: urn:nbn:se:hgo:diva-1015OAI: diva2:425169
Subject / course
Business Administration
Educational program
Programme of Graduate Business Administration
2011-06-01, 21:17 (Swedish)
Social and Behavioural Science, Law
Available from: 2011-06-22 Created: 2011-06-20 Last updated: 2013-07-01Bibliographically approved

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Köhlmark, ThomasSippmanne, Mattias
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