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Sociala medier: Marknadsföring och innehåll
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company.

Place, publisher, year, edition, pages
2011. , 92 p.
Keyword [en]
Social media, content marketing, communication, internet, word of mouth, interaction
Keyword [sv]
Sociala medier, innehållsmarknadsföring, kommunikation, internet, word of mouth, samspel
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-12793OAI: oai:DiVA.org:lnu-12793DiVA: diva2:425072
Educational program
Marketing Programme, 180 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-28 Created: 2011-06-20 Last updated: 2011-06-28Bibliographically approved

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Linnaeus School of Business and Economics
Business Administration

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf