Sociala medier: Marknadsföring och innehåll
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company.
Place, publisher, year, edition, pages
2011. , 92 p.
Social media, content marketing, communication, internet, word of mouth, interaction
Sociala medier, innehållsmarknadsföring, kommunikation, internet, word of mouth, samspel
IdentifiersURN: urn:nbn:se:lnu:diva-12793OAI: oai:DiVA.org:lnu-12793DiVA: diva2:425072
Marketing Programme, 180 credits
UppsokSocial and Behavioural Science, Law