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BMI Diskursens framtoning i moderna mediesammanhang
University of Gävle, Faculty of Education and Business Studies.
University of Gävle, Faculty of Education and Business Studies.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Svenska befolkningens hälsa började på allvar att uppfattas som en samhällelig angelägenhet redan under 1700- talet och idag tar det sig uttryck i bland annat mätmetoder som BMI (Body Mass Index), vilket avser att undersöka befolkningens hälsa. Inom BMI området kan en brist på forskning upplevas på bland annat BMI:s påverkan. Människan tillbringar allt mer av sin vakna tid till medier, både professionella och privata aktiviteter fyller människans liv och dessa genomsyras av medietexter, mediebilder och kommunikationstekniker av olika slag. Syftet med denna undersökning var att beskriva hur BMI diskursen utspelar sig vid läsarkommentarer på internetbaserade tidningsartiklar. Metoden som användes i undersökningen var diskursanalys där läsarkommentarer på internetbaserade tidningsartiklar analyserades. Något som var representativt inom BMI diskursen var att individer i förhållande till sig själva reflekterade över vad som var normalt gentemot BMI. De uppfattningar som framkom bestod av utseendemässiga och hälsomässiga uppfattningar. Ofta upplevdes BMI som ett alldeles för snävt förhållningssätt till vad som är normalt. Det framkom även utsagor kring betydelsen av ”sunt förnuft” vid tolkandet av BMI:s funktion. BMI diskursen som framtonade sig ur läsarkommentarer bidrog med en komplex bild kring människors värderingar, människosyn och grundläggande uppfattningar.

Abstract [en]

The Swedish public health began to be seriously perceived as a societal concern as early as 1700. Today this takes form as methods of measurement like BMI (Body Mass Index) which are meant to investigate the population’s health. A lack of research can be experienced in the BMI area, for example research of BMI's influence. We spend more of our waking time to the media, both professional and personal activities fill our lives and those are influenced by media texts, media images and communications technologies of different kinds. The purpose of this study was to describe how the BMI discourse takes place at reader comments on internet-based articles. The Method of this study was discourse analysis in which the reader comments were analyzed. The results showed that it was representative in the BMI discourse for individuals in relation to themselves reflect on what was normal in relation to BMI. These views emerged as to what normal was comprised to both physical appearance and health. BMI was often perceived as to narrow approach to what is normal. The important use of “common sense” when interpreting BMI´s function was stated inside the BMI Discourse. The BMI Discourse that emerged from reader’s comments contributes to a complex context about human values, humanity and fundamental beliefs.

Place, publisher, year, edition, pages
2011. , 44 p.
Keyword [en]
BMI, Reader comments, Discourse analysis, Mass Media, Education.
Keyword [sv]
BMI, Läsarkommentarer, Diskursanalys, Massmedia, Pedagogik
Identifiers
URN: urn:nbn:se:hig:diva-9478Archive number: V11-343OAI: oai:DiVA.org:hig-9478DiVA: diva2:424599
Subject / course
Education
Educational program
Health education
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-08-19 Created: 2011-06-15 Last updated: 2011-11-03Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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