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The Motivation of Long-Stay Tourism and International Retirement Migration: Swedish retirees in Thailand.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

Date: May 25, 2011

Program: MIMA-International Marketing

Course name: Master Thesis (EFO705)

Title: The Motivation of Long-Stay Tourism and InternationalRetirement Migration: Swedish retirees in Thailand.

Authors: Mr. Krit Kummaraka (kka10003@student.mdh.se)Mr. Rapee Jutaporn (rjn10001@student.mdh.se)

Supervisor: Mr. Peter Selegård

Research Question: Which factors affect to the attitude for decision making ofretirement Swedish people to do as a long-stay tourism or Swedishretirement migration in Thailand?

Purpose: The objective of this study is to describe and analyze the factorsthat affect to the attitude of Swedish people for making a decisionto do as a long-stay tourism or Swedish retirement migration inThailand.

Method: This research is mainly based on qualitative research usingsurvey method. The main conceptual frameworks is “consumerdecision framework”. The datacollection is categorized into two sources: primary data andsecondary data.

Conclusion: From our study, we learn that Swedish retirees have positiveattitude in Thailand. They have desire to migrate into Thailand. Allof eight element in consumer decision marking are effect to theirdecision, especially, the “motivation/ energizers” and “socioeconomicinfluence” factor.

Key words: Consumer Attitude, Social Economic, Consumer Behavior, Long-Stay Tourism AND/OR Retirement Migration Influence inThailand

Place, publisher, year, edition, pages
2011. , 37 p.
Keyword [en]
international retirement migration
Identifiers
URN: urn:nbn:se:mdh:diva-12523OAI: oai:DiVA.org:mdh-12523DiVA: diva2:424584
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-07-05 Created: 2011-06-18 Last updated: 2011-07-05Bibliographically approved

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IRM: Swedish to Thailand(514 kB)1417 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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