Change search
ReferencesLink to record
Permanent link

Direct link
Complexity of Air Freight Networks: A Regional focus on Jönköping
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be differentiated from other products and services. A large number of companies have outsourced a large percentage of their non-core activities in order to concentrate on their core competencies with transportation of their goods being one of the aspects that they have outsourced. Companies are faced with shorter lead times, inaccurate forecasts, unexpected delays in production and need to seek out alternative transportation modes in order to get their goods to market on time. Transportation by air ends up being the best choice to handle requirements of time sensitivity and the transportation of high value goods.

The purpose of this thesis was to investigate how the air freight supply chain and network that is in place in the Jönkoping region is constructed; in addition to seeking out information in regards to the type of air freight goods being transported into and out of the region; along with the buying behavior and promotion strategies utilized in the promotion of air freight within the region of Jonkoping.

The conclusions from this thesis show that there are a number of key actors (integrators and freight forwarders) involved in the air freight network within the Jönköping region. A number of them indicated that the actors they mainly interacted with, in terms of activity links and resource ties, were limited to the airports that were outside of the Jönköping region. There were a few of the actors in terms of integrators that did interact with the Jönköping airport in a capacity that was greater than other actors. In terms of the type of air freight goods that were transported into and out of the region spare parts made up a major portion of the goods transported, followed by clothing and textiles, and other mechanical industry products. The promotion of air freight mostly performed by integrators to their customers is done in terms of emphasizing reliability, punctuality, regularity and security to their customers.

Place, publisher, year, edition, pages
2011. , 87 p.
Keyword [en]
Agility, Air Freight, ARA Model, Buyer Behaviour, Compatability, Effectiveness, Efficiency, Freight Forwarders, Integrators, Networks, Transportation
URN: urn:nbn:se:hj:diva-15465OAI: diva2:424208
Subject / course
IHH, Business Administration
Social and Behavioural Science, Law
Available from: 2011-06-29 Created: 2011-06-17 Last updated: 2011-06-29Bibliographically approved

Open Access in DiVA

AKOR_BULIC_ComplexityOfAirFreightNetworks2011(2646 kB)1657 downloads
File information
File name FULLTEXT01.pdfFile size 2646 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
JIBS, Marketing and Logistics

Search outside of DiVA

GoogleGoogle Scholar
Total: 1657 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 450 hits
ReferencesLink to record
Permanent link

Direct link